Softgoods Exploration
Softgoods aren’t always best mastered through trial and error—but I’ve always believed in diving in headfirst. Even when the results weren’t perfect, each attempt sharpened my skills. Today, with those abilities well-developed, softgoods design is a core element of my Industrial Design practice.
NERF Elite Carry
Head-first into the deep end.
NERF’s branding relies on the themes of adventure, excitement, and competition. A crucial part of many people’s lives, with an intense competitive scene, NERF's branding is built on energy. —(That’s why it’s NERF or nothin'.)—So when the combination of NERF and Backpacks was pitched, the work began to design something for the “pros” out there.
